Power Up Your Brand/Business with LinkedIn (Part 1 of 2)
Part 1 of 2 (Part 2 will be presented on March 13 at the same venue. Look out for Part 2 on the SCORE Workshop Calendar)
Today’s top performing leaders are social leaders! Learn how to use the world's largest professional networking site to discover your next client or customer. This session is the first of a two-part series for business owners, entrepreneurs, professional service consultants or anyone in a sales or business development role.
Your profile is a key component of your experience on LinkedIn. It’s your calling card when you reach out across your network, and it’s how potential contacts will locate you and understand your role. In this interactive session, you will learn how to build an award-winning profile in 5 simple steps.
At the end of this session, you will not only separate yourself from the pack, but build brand awareness to appear in searches and stay top of mind. This will be an interactive hands-on workshop which includes demonstration of key tips and tricks on LinkedIn. Please bring your laptop (Not a tablet or iPad).
3 Key Takeaways
1. Be Found: Establish your brand identity with your photo, headline and summary
2. Profile Optimization: Build brand awareness by showcasing your talents and skills
3. Keyword Optimization: How to use keywords strategically throughout your profile to appear in search results