SOLD OUT: Small Business Seminar: Who says that your marketing can't be better, faster and cheaper?
Outside of the software/tech industry, most small- and mid-sized companies seriously underinvest in marketing – even though countless studies have shown that the companies that market more grow faster. There are many reasons for this, but one very important one is that marketing has become so complex. There are now dozens of ways to potentially reach customers – your website, email, social media, search ads, blogging, display ads, as well as traditional ones like print, events, and direct mail. And thousands of vendors are selling different types of marketing software. Where to start? How to succeed?
In this session Louis Gudema will outline his Bullseye Marketing Framework which cuts through the clutter to break marketing into three phases, prioritizing the fastest and least expensive ways to generate more leads and sales. You’ll learn about marketing assets that you already have and how to quickly and inexpensively take full advantage of them before moving on to other programs – like social media and inbound marketing – that actually can cost far more and take a year or two, or more, to produce measurable results. You’ll also receive a worksheet to help your company develop a 12 month action plan to take advantage of this approach.