Every company has a purpose. And unique characteristics that set it apart from other competitors in the market. It?s your secret sauce that makes you stand out, and helps drive your strategy. How do you expand on your purpose to grow your company and engage with your community?
In this Fireside Chat, Susanne Salerno and Sarah Ginand look through different marketing and community impact lenses to share insights about growing your business. Join us to discuss the purpose, values, marketing strategy, and how to develop programs that work for you.
, Salerno Consulting LLC
, Strategic Marketing Consulting, LLC
About the Speakers
Sarah Ginand - Sarah Ginand, Owner of Strategic Marketing Consulting, helps businesses take the mystery out of marketing once and for all. She is passionate about helping motivated companies accelerate growth through strategy-led marketing and business management. She brings to the table experience-based insights and capabilities from her unique combination of roles - as a C-level executive leader in a consulting firm, an advisor to growth-oriented businesses, and a marketing leader driving unprecedented growth. This uncommon perspective allows her to hit the ground running faster and work more effectively, moving her clients more quickly toward their growth goals. Her work focuses on businesses ready to accelerate growth in complex business environments. Depending on the best fit for each client, she will serve as an advisor, consultant, or fractional CMO to accelerate growth. Clients benefit from access to an on-demand, senior-level marketing, and growth problem solver who gets stuff done – from insights to strategy to execution - driving important initiatives and delivering on critical deadlines.
Susanne Salerno - Susanne Salerno is a social impact leader known for using her passion and drive to transform world-renown organizations like GBH and Fidelity Investments. She is the founder of Salerno Consulting, LLC, and a trusted advisor in guiding leaders with the tools, best practices, and insights to develop community investment programs. She consults on CSR and ESG strategy, philanthropic strategy, board governance, and organizational planning for clients such as New England Conservatory, IDEXX, Mars Wrigley, CDP, and Commonwealth Corporation. Susanne previously served as Senior Director of Operations & Planning at GBH in Boston. She holds a Master's in Public Policy from Tufts, a BS in Business Administration from Villanova University, and has earned the Chartered Advisor in Philanthropy® designation from the American College. Susanne lives in Watertown.